Expertise

Areas of Expertise:

  • Marketing-Finance Interface, Strategic Marketing, Shareholder Value Creation, Strategic Brand Management, Customer Satisfaction, Brand Equity, Empirical Generalizations.
Past Affiliations

Adjunct Associate Professor, Department of Marketing, Tippie College of Business, University of Iowa (past)

Assistant Professor, Department of Marketing, Tippie College of Business, University of Iowa (past)

Associate Professor, Doctoral Programs, Kelley School of Business, Indiana University Bloomington

Associate Professor, Kelley School of Business, Indiana University-Purdue University Indianapolis

Communities
Marketing
Degrees
PhD, University of Michigan, Marketing, 2000
MBA, Universidade Nova de Lisboa, Lisbon, Portugal, Marketing and Strategy, 1993
BSc, Universidade Nova de Lisboa, Lisbon, Portugal, Economics, 1991