42 Publications (Page 1 of 2)
2018
Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending
Zhang, Xiaoling⋅Zhang, Xiaoling⋅Li, Shibo⋅Li, Shibo⋅Burke, Raymond and Burke, Raymond
Journal of the Academy of Marketing Science, vol. 46, (no. 6), pp. 1107, 20181100. | Journal Article
2014
An Examination of Social Influence on Shopper Behavior Using Video Tracking Data
Zhang, Xiaoling⋅Li, Shibo⋅Burke, Raymond R and Leykin, Alex
Journal of Marketing, vol. 78, (no. 5), Sep 2014. | Journal Article
 
Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R and Leykin, Alex
Review of marketing research, vol. 11, pp. 187, 2014. | Journal Article
2010
The third wave of marketing intelligence
Burke, Raymond R
Retailing in the 21st century, pp. 171, 2010. | Journal Article
2009
Behavioral Effects of Digital Signage
Burke, Raymond
Journal of Advertising Research, vol. 49, (no. 2), pp. 185, 2009-06-00. | Journal Article
2007
Consumer choice of retail shopping aids
Chang, Chiu-chi Angela and Burke, Raymond R
Journal of Retailing and Consumer Services, vol. 14, (no. 5), pp. 346, 2007. | Journal Article
2006
Measuring and managing shoppability: ten principles to convert shoppers into buyers
Burke, Raymond
European Retail Digest, (no. 50), pp. 66, 20060622. | Journal Article
 
The third wave of marketing intelligence
Burke, Raymond R
pp. 125, 2006. | Journal Article
2005
Exploring shopability: what makes shopping environments great?
Burke, Raymond
Chain Store Age, vol. 81, (no. 9), pp. 58, 20050901. | Journal Article
2003
Building a better store of the future. (Retail Technology)
Burke, Raymond
Point of Purchase, vol. 9, (no. 2), pp. 14, 20030201. | Journal Article
 
Digital signage: promises and pitfalls. (Retail Technology)
Burke, Raymond
Point of Purchase, vol. 9, (no. 4), pp. 22, 20030401. | Journal Article
2002
Introduction
Burke, Ronald
Journal of Business Ethics, vol. 37, (no. 1), pp. 1, Apr 2002. | Journal Article
 
Introduction
Cunningham, Pádraig and Burke, Robin
The Artificial Intelligence Review, vol. 18, (no. 3-4), pp. 161-162, Dec 2002. | Journal Article
 
Technology and the customer interface: What consumers want in the physical and virtual store
Burke, Raymond R
Academy of Marketing Science. Journal, vol. 30, (no. 4), pp. 411, Fall 2002. | Journal Article
2001
Introduction
Burke, Ronald and Nelson, Debra
The Journal of Management Development, vol. 20, (no. 4), pp. 290, 2001. | Journal Article
 
Packaging communication: attentional effects of product imagery
Underwood, Robert L⋅Klein, Noreen M and Burke, Raymond R
Journal of Product & Brand Management, vol. 10, (no. 7), pp. 403-422, 2001. | Journal Article
 
Packaging communication: Attentional effects of product imagery
Underwood, Robert L⋅Klein, Noreen M and Burke, Raymond R
The Journal of Product and Brand Management, vol. 10, (no. 6/7), pp. 403, 2001. | Journal Article
 
Rethinking market research in the digital world
Burke, Raymond R⋅Rangaswamy, Arvind and Gupta, Sunil
pp. 255, 2001. | Journal Article
2000
Embracing technology
Burke, Raymond and Larson, Mark
Progressive Grocer, vol. 79, (no. 2), pp. 38, 20000201. | Journal Article
 
Embracing technology
Burke, Raymond and Larson, Mark
Progressive Grocer, vol. 79, (no. 2), pp. 38, 20000201. | Journal Article
1999
Expectation Processes in Satisfaction Formation
Oliver, Richard L and Burke, Raymond R
Journal of Service Research, vol. 1, (no. 3), pp. 214, 19990200. | Journal Article
1997
Do you see what I see? The future of virtual shopping
Burke, Raymond R
Academy of Marketing Science. Journal, vol. 25, (no. 4), pp. 352-360, Fall 1997. | Journal Article
 
The Effect of Very Similar Package Appearance on Purchase Consideration and Choice
Garber, Lawrence and Burke, Raymond
Advances in Consumer Research, vol. 24, pp. 64, 19970101. | Journal Article
1996
A cost-effective evaluation of parent training
Thompson, Ronald⋅Ruma, Penney⋅Schuchmann, Linda and Burke, Raymond
Journal of Child and Family Studies, vol. 5, (no. 4), pp. 415-429, Dec 1996. | Journal Article
 
Virtual shopping: breakthrough in marketing research
Burke, Raymond R
Harvard Business Review, vol. 74, pp. 120-131, 1996. | Journal Article