47 Publications (Page 2 of 2)
2008
Clustering strategies for improving the lifetime of two-tiered sensor networks
Bari, Ataul⋅Jaekel, Arunita and Bandyopadhyay, Subir
Computer Communications, vol. 31, (no. 14), pp. 3459, 2008. | Journal Article
2007
Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study
Bandyopadhyay, Subir and Martell, Michael
Journal of Retailing and Consumer Services, vol. 14, (no. 1), pp. 44, 2007. | Journal Article
2006
Key success requirements for online brand management
Bandyopadhyay, Subir and Serjak, Rosemary
pp. 167, 2006. | Journal Article
2005
Analysis of HLA class Ia transcripts in human leukaemias
Majumder, Durjoy⋅Bandyopadhyay, Debasis⋅Chandra, Sarmila⋅Mukhopadhayay, Ashis⋅Mukherjee, Nandini⋅Bandyopadhyay, Subir and Banerjee, Subrata
Immunogenetics, vol. 57, (no. 8), pp. 589, 20050900. | Journal Article
 
Does brand loyalty influence double jeopardy? A theoretical and empirical study
Bandyopadhyay, Subir K⋅Gupta, Kunal and Dube, Laurette
Journal of Product & Brand Management, vol. 14, (no. 7), pp. 414-423, 2005. | Journal Article
2004
Comparing double jeopardy effects at the behavioral and attitudinal levels
Bandyopadhyay, Subir K and Gupta, Kunal
Journal of Product & Brand Management, vol. 13, (no. 3), pp. 180-191, 2004. | Journal Article
 
Comparing double jeopardy effects at the behavioral and attitudinal levels
Bandyopadhyay, Subir K and Gupta, Kunal
The Journal of Product and Brand Management, vol. 13, (no. 2/3), pp. 180-191, 2004. | Journal Article
2003
A Country of Origin Analysis of Foreign Products by Indian Consumers
Bandyopadhyay, Subir and Banerjee, Bibek
Journal of International Consumer Marketing, vol. 15, (no. 2), pp. 109, 1/15/2003. | Journal Article
 
Advertising competition under consumer inertia
Banerjee, Bibek and Bandyopadhyay, Subir K
Marketing Science, vol. 22, (no. 1), pp. 131-144, Winter 2003. | Journal Article
2002
A Country of Origin Analysis of Foreign Products by Indian Consumers
Bandyopadhyay, Subir K and Banerjee, B.
Journal of International Consumer Marketing, vol. 15, (no. 2), pp. 85-105, 2002. | Journal Article
2001
Is television advertising good for children? Areas of concern and policy implications
Bandyopadhyay, Subir⋅Kindra, Gurprit and Sharp, Lavinia
International Journal of Advertising, vol. 20, (no. 1), pp. 116, 1/1/2001. | Journal Article
 
Targeting the New Chinese Woman
Bandyopadhyay, Subir and Taraseiskey-King, Rina
Journal of Segmentation in Marketing, vol. 4, (no. 2), pp. 67, 8/16/2001. | Journal Article
 
Under the gavel
Bandyopadhyay, Subir K⋅Lin, GuangBo and Zhong, Yan
Marketing Management, vol. 10, (no. 4), pp. 24-28, Nov/Dec 2001. | Journal Article
 
Under the gavel
Bandyopadhyay, Subir⋅Lin, GuangBo and Zhong, Yan
Marketing Management, vol. 10, (no. 4), pp. 24, 20011101. | Journal Article
1999
Incorporating balance of power in channel decision structure: Theory and empirical application
Bandyopadhyay, Subir and Divakar, Suresh
Journal of Retailing and Consumer Services, vol. 6, (no. 2), pp. 89, 1999. | Journal Article
1998
Meta-analysis of Advertising Elasticity Estimates: How to Correct for the Sampling Error Bias
Bandyopadhyay, Subir
Vikalpa: The Journal for Decision Makers, vol. 23, (no. 2), pp. 36, 19980400. | Journal Article
1997
Age effects on infant mortality controlling for race: A meta-analytical study
Pillai, Vijayan K⋅Pillai, Vijayan K⋅Bandyopadhyay, Subir and Bandyopadhyay, S
Health Care for Women International, vol. 18, (no. 2), pp. 126, 3/1/1997. | Journal Article
 
Beyond the lines of play: The year 2020 in pro sports
Bandyopadhyay, Subir and Bottone, Mario
Marketing News, vol. 31, (no. 25), pp. 8, 19971208. | Journal Article
 
Playing to win
Bandyopadhyay, Subir and Bottone, Mario
Marketing Management, vol. 6, (no. 1), pp. 8, 19970401. | Journal Article
1996
Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir
pp. 137, 1996. | Journal Article
1994
Market basket models: Theory, tests and applications (Dissertation)
Bandyopadhyay, Subir K (1994).
1980
A new method to test system diagnosability
De, Nanda⋅Sengupta, Abhijit⋅Bandyopadhyay, Subir and Srimani, Pradip K
Information Sciences, vol. 22, (no. 2), pp. 138, 1980. | Journal Article