Expertise

Teaching Interests:

  • Retail Management
  • Marketing Strategy
  • Global Marketing

Research Interests:

  • Retailing Strategy
  • International Marketing
  • Social Media Marketing
  • Consumer Behavior
  • Non-Profit Marketing
Affiliations

Professor, Marketing
2001 - current

Professor, School of Business and Economics, Indiana University Northwest

Past Affiliations

Associate Professor, School of Business and Economics, Indiana University Northwest

Communities
Marketing, Business, Economics
Degrees
PhD, University of Cincinnati, Marketing, 1994
MBA, Indian Institute of Management, India, Management, 1986
Master Degree, Bharatiya Vidya Bhavan, India, Sales and Marketing Management, 1982
BE, Jadavpur University, India, Mechanical Engineering, 1980
Keywords
surveys and survey research business education distance learning marketing data analysis
Languages
Bengali, English, Hindi
Associations
American Marketing Association
Institute of Management Science
Operational Research Society