18 Publications
2006
Seeking commonalities, highlighting differences: in today's complicated world, designing products based on consumer differences may be the secret to success
Kitzmiller, Greg
Nutraceuticals World, vol. 9, (no. 10), pp. 28, 20061101. | Journal Article
 
The do's and don'ts of marketing: marketers fall into many traps in the quest for understanding their customers
Kitzmiller, Greg
Nutraceuticals World, vol. 9, (no. 6), pp. 28, 20060601. | Journal Article
2005
Be proactive, not reactive: too many companies operate in reaction mode, but simply taking the time to plan for future scenarios can make all the difference
Kitzmiller, Greg
Nutraceuticals World, vol. 8, (no. 4), pp. 16, 20050401. | Journal Article
2004
A balancing act: finding a balance between what is "urgent" and "important" will be key to the future success of functional foods
Kitzmiller, Greg
Nutraceuticals World, vol. 7, (no. 10), pp. 22, 20041101. | Journal Article
 
Reading the tea leaves ... Reviewing three pitfalls that must be avoided during strategic planning
Kitzmiller, Greg
Nutraceuticals World, vol. 7, (no. 1), pp. 18, 20040101. | Journal Article
 
What's in a name? It is important to develop a good brand to create value, especially in the nutraceuticals space
Kitzmiller, Greg
Nutraceuticals World, vol. 7, (no. 4), pp. 18, 20040401. | Journal Article
 
Who really is the overweight/obese consumer? Consumer research and careful communications about overweight and obesity will be key to future success
Kitzmiller, Greg
Nutraceuticals World, vol. 7, (no. 8), pp. 26, 20040901. | Journal Article
2003
Delivering products that stand out: examining how to position and sell nutraceutical products based on other market successes. (Strategy Sketchbook)
Kitzmiller, Greg
Nutraceuticals World, vol. 6, (no. 6), pp. 24, 20030601. | Journal Article
 
Functional foods: making the right bet: reflecting on a decade of successes and failures will help guide us to the next stage in functional foods
Kitzmiller, Greg
Nutraceuticals World, vol. 6, (no. 11), pp. 24, 20031101. | Journal Article
 
Scenario building. Too often companies leave out important pieces of the strategic planning process when major decisions are at stake. (Strategy Sketchbook)
Kitzmiller, Greg
Nutraceuticals World, vol. 6, (no. 4), pp. 24, 20030401. | Journal Article
 
The importance of critical thinking: it is out of critical thinking that the best strategic plans come. (Strategy Sketchbook)
Kitzmiller, Greg
Nutraceuticals World, vol. 6, (no. 1), pp. 22, 20030101. | Journal Article
 
Trends to watch in 2004: from specialization to information sharing to weight loss, there is a lot to be on the lookout for in 2004
Kitzmiller, Greg
Nutraceuticals World, vol. 6, (no. 12), pp. 22, 20031201. | Journal Article
 
What's the rush? Hurrying to market may not give companies the advantage over the long term. (Strategy Sketchbook)
Kitzmiller, Greg
Nutraceuticals World, vol. 6, (no. 7), pp. 18, 20030701. | Journal Article
2002
Examining the market for nutraceutical water: this is an exploding category with major firms showing interest. (Strategy Sketchbook)
Kitzmiller, Greg
Nutraceuticals World, vol. 5, (no. 7), pp. 18, 20020701. | Journal Article
 
Functional foods & the fat fad: what do consumers want? (Strategy Sketchbook)
Kitzmiller, Greg
Nutraceuticals World, vol. 5, (no. 11), pp. 20, 20021101. | Journal Article
 
Global expansion issues: international expansion involves several factors that should be taken into consideration when developing a strategic plan. (Strategy Sketchbook)
Kitzmiller, Greg
Nutraceuticals World, vol. 5, (no. 9), pp. 26, 20020901. | Journal Article
 
The weight loss market: Finding the consumer connection; connecting with the consumer is the key to success for weight loss products. (Strategy Sketchbook)
Kitzmiller, Greg
Nutraceuticals World, vol. 5, (no. 10), pp. 24, 20021001. | Journal Article
1997
Overcoming corporate hurdles in new product development
Kitzmiller, Greg
CHEMTECH, vol. 27, (no. 5), pp. 6, 19970501. | Journal Article