Dr. Sarge has expertise in persuasive communication. Her research examines message factors and human biases that influence selection, processing, and comprehension of health and science information. Findings from this agenda inform message designers of strategies to increase the appeal and effectiveness of messages for a target audience. Previous and current research focuses primarily on mediated messages for health promotion and disease prevention among issues such as obesity, HPV, and breast cancer. Example work includes designing, developing and testing of messages to (1) increase time spent viewing weight loss/management-related articles and subsequent adoption of recommended behaviors, (2) promote female patient and parent initiated discussions with physicians about the HPV vaccine (3) heighten issue awareness and motivate greater willingness to partake in breast cancer screenings.
Dr. Sarge’s professional background is in strategic communication with specific emphasis on retail marketing, management communication, and public relations.
