17 Publications
2016
Venture Advocate Behaviors and the Emerging Enterprise
Saxton, Todd⋅Wesley, Curtis L and Saxton, M. Kim
Strategic Entrepreneurship Journal, vol. 10, (no. 1), pp. 125, March 2016. | Journal Article
2015
Adding Badging to a Marketing Simulation to Increase Motivation to Learn
Saxton, M. K
Marketing education review, vol. 25, (no. 1), pp. 53-57, Jan 2, 2015. | Journal Article
 
Can Multiple New-Product Messages Attract Different Consumer Segments?
Alpert, Frank and Saxton, M. Kim
Journal of Advertising Research, vol. 55, (no. 3), pp. 321, 2015-09-00. | Journal Article
2014
Impact of promotions on awareness, trial, and likelihood of trial of new dissolvable tobacco.
Romito, Laura⋅Romito, Laura⋅Romito, Laura⋅Saxton, M. Kim and Saxton, M Kim
American journal of health promotion : AJHP, vol. 28, (no. 4), pp. 251-258. | Journal Article
 
"Information Uncertainty, Risk, and Orientation: Examining Organizational Social Exchanges"
Busenbark, John R⋅Busenbark, J. R⋅Wesley II, C. L⋅Wesley II, Curtis L⋅Saxton, T⋅Saxton, Todd⋅Saxton, M Kim and Saxton, M. K
Academy of Management Proceedings, vol. 2014, (no. 1), pp. 11648, 2014-01-01. | Journal Article
2011
Retail promotions and perceptions of R.J. Reynolds' novel dissolvable tobacco in a US test market
Romito, Laura M⋅Romito, Laura M⋅Romito, Laura M⋅Saxton, M K⋅Saxton, M K⋅Saxton, M Kim⋅Coan, Lorinda L⋅Coan, Lorinda L⋅Coan, Lorinda L⋅Christen, Arden G⋅Christen, Arden G and Christen, Arden G
Harm reduction journal, vol. 8, (no. 1), pp. 10, May 15, 2011. | Journal Article
 
Rx for Brand Consistency
Saxton, Kim
Journal of advertising research, vol. 51, (no. 2), pp. 380-393, Jun 1, 2011. | Journal Article
 
Venture launch and growth as a status-building process
Saxton, M. K and Saxton, Todd
Status in management and organizations, pp. 191-211, 2011. | Journal Article
2010
Failure to advance: resource logic for early venture failure
Saxton, M.K⋅Saxton, M.K.⋅Saxton, T⋅Saxton, T.⋅Steen, J.⋅Steen, J⋅Verreynne, M. and Verreynne, M
Prometheus (Saint Lucia, Brisbane, Qld.), vol. 28, (no. 1), pp. 15-27, Mar 1, 2010. | Journal Article
2004
A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis
De Sarbo, Wayne⋅Fong, Duncan K⋅Liechty, John C and Saxton, Micheline K
Psychometrika, vol. 69, (no. 4), pp. 547-572, Dec 2004. | Journal Article
2002
Disaggregate market share response models
De Sarbo, Wayne S⋅Degeratu, Alexandru M⋅Ahearne, Michael J and Saxton, Micheline K
International Journal of Research in Marketing, vol. 19, (no. 3), pp. 253-266, Sep 2002. | Journal Article
2001
The spatial representation of market information
De Sarbo, Wayne S⋅Degeratu, Alexandru M⋅Wedel, Michel and Saxton, Micheline K
Marketing Science, vol. 20, (no. 4), pp. 426-441, Fall 2001. | Journal Article
2000
When the product is complex, does the advertisement's conclusion matter?
Ahearne, Michael J⋅Gruen, Thomas W and Saxton, Micheline K
Journal of Business Research, vol. 48, (no. 1), pp. 55-62, Apr 2000. | Journal Article
1999
Exploring the relationship between brand equity and corporate reputation
Saxton, Micheline K
American Marketing Association. Conference Proceedings, vol. 10, pp. 227, 1999. | Journal Article
1998
Organizational responsiveness: The role of marketing and other determinants
Saxton, Micheline K and Summers, John O
American Marketing Association. Conference Proceedings, vol. 9, pp. 249, 1998. | Journal Article
 
Where do Reputations Come From?
Saxton, M
Corporate Reputation Review, vol. 1, (no. 4), pp. 393-399, Summer 1998. | Journal Article
1997
Organizational responsiveness: The role of marketing and other determinants (Dissertation)
Saxton, Micheline K (1997).