Expertise

His current research studies include structure of franchising agreements, the effectiveness of survey response incentives, service value, and food product value

Franchising;
Franchisee Satisfaction;
Survey Methods;
Classroom Climate;
Data Collection Methods.
Franchising;
Franchisee Satisfaction;
Survey Methods;
Classroom Climate;
Data Collection Methods.
Applied Psychology, Classroom Climate, Consumer Behavior, Food Marketing, Franchising, Marketing, Marketing Research, Surveys & Survey Research
Franchising issues, Classroom Climate.
Degrees
PhD, University of Wisconsin-Madison, Business - Marketing, 1995
MS, University of Wisconsin-Madison, Business, 1991
MS, Michigan State University, Agricultural Economics, 1991
BS, Purdue University, Management: Farm and Business, 1986
BA, Purdue University, Industrial Design, 1980
BA
BS
MS
CFE
PhD
Keywords
food marketing consumer behavior polls & surveys applied psychology marketing market research business
Associations
American Marketing Association
International Society of Franchising