22 Publications
2022
Senior business consultant project: Giving advice while gaining other awareness and career competency
Journal of Education for Business. | Journal Article
 
Using cross-course peer grading with content expertise, anonymity, and perceived justice
Active Learning in Higher Education. | Journal Article
 
What Motivates Marketing Educators to Attend In-Person and Virtual Academic Conferences in a Time of Pandemic Pedagogy?
Schee, Brian A. Vander and DeLong, Debbie
Journal of Marketing Education, pp. 027347532210757. | Journal Article
2021
Hybrid and Online Peer Group Grading: Adding Assessment Efficiency While Maintaining Perceived Fairness
Schee, Brian A. Vander and Birrittella, Tim Dugan
Marketing Education Review, pp. 1–9. | Journal Article
 
MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING
VanMeter, Rebecca A. and Schee, Brian A. Vander
Marketing Education Review, pp. 1–8. | Journal Article
 
The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation
Journal of Marketing Education. | Journal Article
 
Transitioning to remote teams in principles of marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance
Journal of Education for Business. | Journal Article
2020
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions
Vander Shee, Brian A⋅Peltier, James and Dahl, Andrew J
Journal of research in interactive marketing, vol. 14, (no. 2), pp. 239-268, June 4, 2020. | Journal Article
2017
Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
Brech, Felicitas M⋅Messer, Uwe⋅Vander Schee, Brian A⋅Rauschnabel, Philipp A and Ivens, Bjoern S
Journal of marketing for higher education, vol. 27, (no. 1), pp. 112-130, Jan 2, 2017. | Journal Article
2015
Look at Me and What I Achieved: Competing Visual Displays of an Institutional Brand
Brian A Vander Schee
e - Journal of Social & Behavioural Research in Business, vol. 6, (no. 1), pp. 21, Jan 1, 2015. | Journal Article
2014
Global benchmarking of marketing doctoral program faculty and institutions by subarea
Elbeck, Matt and Schee, Brian A
Journal of marketing education, vol. 36, (no. 1), pp. 45-61, 2014. | Journal Article
2013
Test Item Order, Level of Difficulty, and Student Performance in Marketing Education
Vander Schee, Brian A
Journal of education for business, vol. 88, (no. 1), pp. 36-42, Jan 1, 2013. | Journal Article
2012
The Influence of New Product Characteristics on Rate of Adoption
Vander Schee, Brian A
Journal of marketing education, vol. 34, (no. 3), pp. 251-264, Dec 2012. | Journal Article
2010
MARKETING COLLEGES AND UNIVERSITIES: A SERVICES APPROACH
Vander Schee, Brian A
(pp. 63-64,66). Fall 2010
2008
ACADEMIC TURNAROUNDS: RESTORING VITALITY TO CHALLENGED AMERICAN COLLEGES AND UNIVERSITIES
Vander Schee, Brian A
(pp. 73-75). Summer 2008
 
THE SEM IMPERATIVE: TAKING ENROLLMENT MANAGEMENT ONLINE
Vander Schee, Brian A
(pp. 75,77-78). Summer 2008
 
Using Relationship Marketing in College Student Recruitment
Vander Schee, Brian A
College and University, vol. 84, (no. 1), pp. 67-72, Summer 2008. | Journal Article
2007
College Recruiters' Quick Guide
Vander Schee, Brian A
(pp. 54-55). 2007
 
College Student Retention: Formula for Student Success
Vander Schee, Brian A
(pp. 360-362). May/Jun 2007
 
Gen Xers Return to College: Enrollment Strategies for a Maturing Population
Vander Schee, Brian A
(pp. 53-54). 2007
 
Organizational Models for Enrollment Management at Small Colleges
Vander Schee, Brian A
College and University, vol. 82, (no. 3), pp. 13-18, 2007. | Journal Article
2004
Student Marketing for Colleges and Universities
Vander Schee, Brian A
(pp. 59-60). Fall 2004