Expertise

Areas of Expertise:

  • Data-Driven Marketing, Customer Segmentation and Advertising Strategies to Segments, Branding and Corporate Reputation, Content Marketing, Digital Marketing, Marketing Automation, Database Marketing, Competitive Intelligence Systems, Marketing Strategy, Marketing for New Ventures.
Communities
Business
Degrees
PhD, Indiana University, Business, 1996
MBA, Indiana University, 1996
BS, Massachusetts Institute of Technology, Management Science, 1984
Keywords
business, management and commerce