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How consumers evaluate the risks of using (and not using) medical products,How message framing influences health-related behaviors,How measuring consumers' intentions and attitudes influences their subsequent behavior
Professor, Marketing, Indiana University-Purdue University Indianapolis
Chair, Kelley School of Business, Indiana University-Purdue University Indianapolis
Professor, Kelley School of Business, Indiana University-Purdue University Indianapolis
Chairperson, Kelley School of Business, Indiana University-Purdue University Indianapolis
Professor, Doctoral Programs, Kelley School of Business, Indiana University Bloomington
Professor Emeritus, Kelley School of Business, Indiana University-Purdue University Indianapolis
Transportation Active Safety Institute, School of Engineering and Technology, Indiana University-Purdue University Indianapolis