2 Publications
2014
Pointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types
Pant, Anurag⋅Hsieh, Yi-Ching⋅Lee, Monle and Shen, Chung-Han
Journal of Promotion Management, vol. 20, (no. 3), pp. 409, 5/27/2014. | Journal Article
2006
Multimedia effects on memory: Exploring the visual channel load explanation for the redundancy effect (Dissertation)
Pant, Anurag (2006).