1 Publication
2014
A multi-method investigation of consumer response to marketing activities during life transitions
Hopkins, Chris⋅Hopkins, Chris⋅Wood, Charles⋅Wood, Charles⋅Siemens, Jennifer⋅Siemens, Jennifer⋅Anne Raymond, Mary and Raymond, Mary
Journal of Consumer Marketing, vol. 31, (no. 1), pp. 53, 20140107. | Journal Article