Expertise

His research interests include business analytics, social media, digital marketing, Economics of information systems, and IT management.

Areas of Expertise:

  • Business Analytics
  • Social Media
  • Digital Marketing
  • Economics of Information Systems
  • IT Management
Degrees
PhD, Michigan State University, Information Systems, 2017
MS, Iowa State University, Information Systems, 2011
BBA, Chung Yuan Christian University, Taiwan, Management Information Systems, 2005