8 Publications
2019
Government public relations when trouble hits: exploring political dispositions, situational variables, and government-public relationships to predict communicative action of publics
Chon, Myoung Gi
Asian Journal of Communication, vol. 29, (no. 5), pp. 440, 9/3/2019. | Journal Article
 
Social Media Activism in the Digital Age: Testing an Integrative Model of Activism on Contentious Issues
Chon, Myoung Gi and Park, Hyojung
Journalism & Mass Communication Quarterly, pp. 107769901983589, 2019-03-19. | Journal Article
2017
One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention
Chon, Myoung Gi and Park, Hyojung
Health Marketing Quarterly, vol. 34, (no. 3), pp. 216, 7/3/2017. | Journal Article
2016
Communicating with Key Publics in Crisis Communication: The Synthetic Approach to the Public Segmentation in CAPS (Communicative Action in Problem Solving)
Kim, Young⋅Miller, Andrea and Chon, Myoung Gi
Journal of Contingencies and Crisis Management, vol. 24, (no. 2), pp. 94, 2016-06-00. | Journal Article
 
적극적 공중에 대한 이해와 공중 세분화 방법에 대한 연구 문제 해결 상황 이론(Situational Theory of Problem Solving)을 적용한 공중 세분화 방법론 제안
천명기⋅Chon, Myoung Gi⋅김정남 and Kim, Jeong-nam
홍보학 연구, vol. 20, (no. 3), pp. 113, 2016. | Journal Article
 
Tweeting as Health Communication: Health Organizations' Use of Twitter for Health Promotion and Public Engagement
Park, Hyojung⋅Park, Hyojung⋅Reber, Bryan H⋅Reber, Bryan H⋅Chon, Myoung-Gi and Chon, Myoung Gi
Journal of Health Communication, vol. 21, (no. 2), pp. 198, 2/1/2016. | Journal Article
 
Understanding Active Publics and Their Communicative Actions Through Public Segmentation: Applying Situational Theory of Problem Solving to Public Segmentation in an Organizational Crisis Situation
Chon, Myoung Gi and Kim, Jeong-Nam
Journal of Public Relations, vol. 20, (no. 3), pp. 138, 2016-08-00. | Journal Article
2014
Cross-national Ongoing Crisis Communication Using Social Media
Kim, Young⋅Chon, Myoung Gi and Miller, Andrea
Asian Communication Research, vol. 11, (no. 1·2), pp. 51, 2014. | Journal Article