Areas of Expertise:
- Longitudinal/Panel Data Analysis
- Text Mining & Sentiment Analysis
- Social Network Analysis
- Big Data Harvest
Research Interest:
- Online Word-of-Mouth
- Social Media & Social Commerce
- Crowd Sourcing
Her research focus is on understanding the economic and social impact of emerging information technology, in areas including online user-generated content, crowdsourcing, social media for e-commerce and healthcare, and FinTech.