5 Publications
2004
The Influence of Moral Philosophy on Retail Salespeople's Ethical Perceptions
Dubinsky, Alan J⋅Nataraajan, Rajan and Huang, Wen-Yeh
The Journal of Consumer Affairs, vol. 38, (no. 2), pp. 297-319, Winter 2004. | Journal Article
2003
The alternative classification scheme in the Asian context
Boulton, William R and Nataraajan, Rajan
European Journal of Marketing, vol. 37, (no. 3/4), pp. 461-475, 2003. | Journal Article
2000
Classifying strategic alternatives
Nataraajan, Rajan⋅Boulton, William R and Balakrishnan, Sundar
American Business Review, vol. 18, (no. 1), pp. 55-61, Jan 2000. | Journal Article
1999
The year 2000: Looking back
Nataraajan, Rajan and Bagozzi, Richard P
Psychology & Marketing, vol. 16, (no. 8), pp. 631, Dec 1999. | Journal Article
1998
Reinforcing the importance of the marketing practitioner-marketing academic interface
Nataraajan, Rajan⋅Nataraajan, Rajan⋅Henthorne, Tony L⋅Henthorne, Tony⋅LaTour, Michael and La Tour, Michael S
American Business Review, vol. 16, (no. 2), pp. 109-112, Jun 1998. | Journal Article