5 Publications
2019
The impact of retailers' sustainability and price on consumers' responses in different cultural contexts
Tascioglu, Mertcan⋅Eastman, Jacqueline⋅Bock, Dora⋅Manrodt, Karl and Shepherd, C. David
The International Review of Retail, Distribution and Consumer Research, vol. 29, (no. 4), pp. 455, 8/8/2019. | Journal Article
2017
Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L⋅Saenger, Christina and Bock, Dora E
Psychology & Marketing, vol. 34, (no. 9), pp. 903, 2017-09-00. | Journal Article
 
Word of Mouth As Compensatory Consumer Behavior: Can Talking About Brands Restore Consumers’ Self-Concepts After Self-Threat?
Saenger, Christina⋅Thomas, Veronica and Bock, Dora
Advances in Consumer Research, vol. 45, pp. 658, 20170101. | Journal Article
2016
A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials' Retirement Investment Decisions
Larson, Lindsay R.L⋅Eastman, Jacqueline K⋅Eastman, Jacqueline K⋅Bock, Dora E and Bock, Dora E
Journal of Marketing Theory and Practice, vol. 24, (no. 1), pp. 90, 1/2/2016. | Journal Article
 
When Frontline Employee Behavior Backfires: Distinguishing Between Customer Gratitude and Indebtedness and Their Impact on Relational Behaviors
Bock, Dora⋅Folse, Judith and Black, William
Journal of Service Research : JSR, vol. 19, (no. 3), pp. 322, 20160801. | Journal Article