JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE THE MESSAGE CONCRETENESS EFFECT IN GREEN ADVERTISING
Baek, Tae Hyun⋅Yoon, Sukki⋅Kim, Yeonshin⋅Kim, Seeun and Choi, Yung Kyun
Global Fashion Management Conference, vol. 2018, pp. 25, 2018-07-30. | Journal Article