15 Publications
2022
Emojis and assertive environmental messages in social media campaigns
Baek, Tae H⋅Baek, Tae H⋅Kim, Seeun⋅Kim, Seeun⋅Yoon, Sukki⋅Yoon, Sukki⋅Choi, Yung K⋅Choi, Yung K⋅Choi, Dongwon⋅Choi, Dongwon⋅Bang, Hyejin and Bang, Hyejin
Internet Research, vol. 32, (no. 3), pp. 988-1002, 2022. | Journal Article
2020
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing
Woo, Hongjoo⋅Kim, Seeun and Childs, Michelle L
International Marketing Review, vol. 37, (no. 4), pp. 671-694, 2020. | Journal Article
2019
Exploring conspicuous compassion as a brand management strategy
Childs, Michelle⋅Childs, Michelle⋅Kim, Seeun and Kim, Seeun
Journal of Product & Brand Management, vol. 28, (no. 4), pp. 554, 20190715. | Journal Article
 
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing
Woo, Hongjoo⋅Woo, Hongjoo⋅Kim, Seeun⋅Kim, Seeun⋅Childs, Michelle Lynn and Childs, Michelle Lynn
International Marketing Review, vol. ahead-of-print, (no. ahead-of-print), 2019-07-25. | Journal Article
 
Sincerity or ploy? An investigation of corporate social responsibility campaigns
Childs, Michelle⋅Childs, Michelle⋅Woo, Hongjoo⋅Woo, Hongjoo⋅Kim, Seeun and Kim, Seeun
Journal of Product & Brand Management, vol. 28, (no. 4), pp. 501, 20190715. | Journal Article
 
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae⋅Baek, Tae H⋅Yoon, Sukki⋅Yoon, Sukki⋅Kim, Seeun⋅Kim, Seeun⋅Kim, Yeonshin and Kim, Yeonshin
Marketing Letters, vol. 30, (no. 1), pp. 90, 20190315. | Journal Article
2018
Examining the antecedents and consequences of mobile app engagement
Kim, Seeun⋅Kim, Seeun⋅Baek, Tae H and Baek, Tae H
Telematics and Informatics, vol. 35, (no. 1), Apr 2018. | Journal Article
 
JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE THE MESSAGE CONCRETENESS EFFECT IN GREEN ADVERTISING
Baek, Tae Hyun⋅Yoon, Sukki⋅Kim, Yeonshin⋅Kim, Seeun and Choi, Yung Kyun
Global Fashion Management Conference, vol. 2018, pp. 25, 2018-07-30. | Journal Article
 
The Interplay of Regulatory Focus and Temporal Distance on Consumer Evaluation of Online Reviews
Kim, Seeun and Kim, Youn-Kyung
Clothing and Textiles Research Journal, vol. 36, (no. 3), pp. 150, 2018-07-00. | Journal Article
2016
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun⋅Kim, Seeun⋅Baek, Tae H⋅Youn-Kyung, Kim and Yoo, Kyunga
Journal of research in interactive marketing, vol. 10, (no. 3), pp. 192, 2016. | Journal Article
2015
The Impact of Image Congruence on Brand Attachment and Loyalty : The Moderating Role of Product Type
Kim, Seeun⋅Lim, Chae Mi⋅Baek, Tae Hyun and Kim, Youn-Kyung
The Korean Journal of Advertising, vol. 4, (no. 1), pp. 76, 2015-03-30. | Journal Article
 
When environmental messages should be assertive
Baek, Tae Hyun⋅Yoon, Sukki and Kim, Seeun
International journal of advertising, vol. 34, (no. 1), pp. 157, 2015. | Journal Article
 
When environmental messages should be assertive: examining the moderating role of effort investment
Baek, Tae Hyun⋅Yoon, Sukki and Kim, Seeun
International Journal of Advertising, vol. 34, (no. 1), pp. 157, 1/1/2015. | Journal Article
2014
A SOCIAL IDENTITY PATHWAY OF FACEBOOK BRAND PAGE: THE ANTECEDENTS AND OUTCOME OF BRAND ENGAGEMENT
Baek, Tae⋅Yoo, Chan and Kim, Seeun
American Academy of Advertising. Conference. Proceedings (Online), pp. 87, 20140101. | Journal Article
2013
THE EFFECTS OF ASSERTIVE LANGUAGE AND EFFORT INVESTMENT IN ENVIRONMENTAL ADVERTISING PERSUASION
Baek, Tae⋅Yoon, Sukki and Kim, Seeun
American Academy of Advertising. Conference. Proceedings (Online), pp. 93, 20130101. | Journal Article