13 Publications
2019
Exploring conspicuous compassion as a brand management strategy
Childs, Michelle and Kim, Seeun
Journal of Product & Brand Management, vol. 28, (no. 4), pp. 554, 20190715. | Journal Article
 
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing
Woo, HongjooKim, Seeun and Childs, Michelle Lynn
International Marketing Review, vol. ahead-of-print, (no. ahead-of-print), 2019-07-25. | Journal Article
 
Sincerity or ploy? An investigation of corporate social responsibility campaigns
Childs, MichelleWoo, Hongjoo and Kim, Seeun
Journal of Product & Brand Management, vol. 28, (no. 4), pp. 501, 20190715. | Journal Article
 
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, TaeYoon, SukkiKim, Seeun and Kim, Yeonshin
Marketing Letters, vol. 30, (no. 1), pp. 90, 20190315. | Journal Article
2018
Examining the antecedents and consequences of mobile app engagement
Kim, Seeun and Baek, Tae H
Telematics and Informatics, vol. 35, (no. 1), Apr 2018. | Journal Article
 
JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE THE MESSAGE CONCRETENESS EFFECT IN GREEN ADVERTISING
Baek, Tae HyunYoon, SukkiKim, YeonshinKim, Seeun and Choi, Yung Kyun
Global Fashion Management Conference, vol. 2018, pp. 25, 2018-07-30. | Journal Article
 
The Interplay of Regulatory Focus and Temporal Distance on Consumer Evaluation of Online Reviews
Kim, Seeun and Kim, Youn-Kyung
Clothing and Textiles Research Journal, vol. 36, (no. 3), pp. 150, 2018-07-00. | Journal Article
2016
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
Journal of research in interactive marketing, vol. 10, (no. 3), pp. 192, 2016. | Journal Article
2015
The Impact of Image Congruence on Brand Attachment and Loyalty : The Moderating Role of Product Type
Kim, SeeunLim, Chae MiBaek, Tae Hyun and Kim, Youn-Kyung
The Korean Journal of Advertising, vol. 4, (no. 1), pp. 76, 2015-03-30. | Journal Article
 
When environmental messages should be assertive
Baek, Tae HyunYoon, Sukki and Kim, Seeun
International journal of advertising, vol. 34, (no. 1), pp. 157, 2015. | Journal Article
 
When environmental messages should be assertive: examining the moderating role of effort investment
Baek, Tae HyunYoon, Sukki and Kim, Seeun
International Journal of Advertising, vol. 34, (no. 1), pp. 157, 1/1/2015. | Journal Article
2014
A SOCIAL IDENTITY PATHWAY OF FACEBOOK BRAND PAGE: THE ANTECEDENTS AND OUTCOME OF BRAND ENGAGEMENT
Baek, TaeYoo, Chan and Kim, Seeun
American Academy of Advertising. Conference. Proceedings (Online), pp. 87, 20140101. | Journal Article
2013
THE EFFECTS OF ASSERTIVE LANGUAGE AND EFFORT INVESTMENT IN ENVIRONMENTAL ADVERTISING PERSUASION
Baek, TaeYoon, Sukki and Kim, Seeun
American Academy of Advertising. Conference. Proceedings (Online), pp. 93, 20130101. | Journal Article