9 Publications
2017
From Social Entrepreneurship to Sustainable Entrepreneurship: Improving the value chain and marketing of Haitian chocolate
Colley, Mary⋅Fretwell, Cherir and Bourdeau, Brian
Journal of Strategic Innovation and Sustainability, vol. 12, (no. 2), pp. 38, 20171201. | Journal Article
2014
Should all service firms follow the recessionary advertising prescription?
Keel, Astrid L and Bourdeau, Brian
The journal of services marketing, vol. 28, (no. 3), pp. 213, 2014. | Journal Article
2009
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Koo, Gi-Yong⋅Hardin, Rob⋅McClung, Steven⋅Jung, Taejin⋅Cronin, Joseph⋅Vorhees, Clay and Bourdeau, Brian
International Journal of Sports Marketing & Sponsorship, vol. 11, (no. 1), pp. 46, 20091001. | Journal Article
2006
A New Frontier in the Battle Against Smoking: An Exploratory Investigation of Low-Income Adult Smokers
Bourdeau, Brian L⋅Bourdeau, Brian L⋅Brady, Michael K⋅Brady, Michael K⋅Cronin, Joe and Cronin, J. Joseph
Journal of Nonprofit & Public Sector Marketing, vol. 16, (no. 1-2), pp. 149, 10/25/2006. | Journal Article
 
The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K⋅Brady, Michael K⋅Voorhees, Clay M⋅Voorhees, Clay M⋅Cronin, Joe⋅Cronin, J. Joseph⋅Bourdeau, Brian L and Bourdeau, Brian L
Journal of Services Marketing, vol. 20, (no. 2), pp. 91, 20060201. | Journal Article
2005
A new examination of service loyalty: Identification of the antecedents and outcomes of an attitudinal loyalty framework (Dissertation)
Bourdeau, Brian L (2005).
 
The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K⋅Brady, Michael K⋅Bourdeau, Brian L⋅Bourdeau, Brian L⋅Heskel, Julia and Heskel, Julia
Journal of Services Marketing, vol. 19, (no. 6), pp. 410, 20051001. | Journal Article
2004
A NEW BATTLEFIELD IN THE WAR AGAINST SMOKING: AN INVESTIGATION OF THE DRIVERS OF SMOKING BEHAVIOR AMONG LOW-INCOME MINORITIES
Bourdeau, Brian L⋅Bourdeau, Brian⋅Brady, Michael⋅Brady, Michael K⋅Cronin, Joe⋅Cronin, J⋅Voorhees, Clay M and Voorhees, Clay
American Marketing Association. Conference Proceedings, vol. 15, pp. 39, 20040101. | Journal Article
 
A REEXAMINATION OF CONSUMER JUSTICE IN THE SERVICE ENCOUNTER: THE ROLE OF JUSTICE ACROSS SUCCESSFUL AND UNSUCCESSFUL SERVICE ENCOUNTERS
Bourdeau, Brian L⋅Bourdeau, Brian⋅Brady, Michael⋅Brady, Michael K⋅Cronin, J. J⋅Cronin, J⋅Voorhees, Clay M and Voorhees, Clay
American Marketing Association. Conference Proceedings, vol. 15, pp. 177, 20040101. | Journal Article