Expertise
His main areas of expertise include branding strategy, user experience design, interactive design, and mobile app design.
His main areas of research are corporate identity, design strategy, interface design, and interactive design.
Communities
Design
Degrees
MFA, Louisiana Tech University, Graphic Design, 1999
BFA, Utah State University , Graphic Design, 1997
BA, Shenzhen University, China , Industrial Design, 1993
Keywords
interactive design user centered design user interface design user experience design mobile app design data visualization branding multimedia design interaction design design innovation design collaboration prototyping eye tracking decision making process graphic design visual perception web design
Languages
Chinese, Chinese, Yue (Cantonese), English
Honors

Alumni Professor, Auburn University, 2009-2014

Associations
AIGA