Expertise

Research Interests: sustainability, international marketing, international retailing, brand management, electronic commerce, and social media

Dr. Michelle (Xiao) Tong's current research interests include soft-goods branding management, E-commerce, international marketing and international trade of textiles and apparel products.

Communities
Textiles and Apparel, Interior Architecture
Degrees
PhD, University of Missouri, Textile and Apparel Management, 2006
MA, Beijing Institute of Clothing Technology, China, Culture of Apparel and Accesories, 2001
BS, Beijing Institute of Clothing Technology, China, International Trade, 1998
Keywords
interior design textile or weaving arts