Pierce also serves as the director of the Sports Innovation Institute (SII) where he offers high achieving students engaged learning opportunities to conduct research for sport industry partners. In HPER-P 432, Sport Marketing Consulting Project, Pierce introduces students to the basic tenants of human-centered design to solve complex problems for sport industry partners. At the graduate level, Pierce teaches TCEM 582, Applied Sport Event Research, where students conduct research and deliver a consulting report to a sport industry client.
