Expertise

Interests:

  • consumer decision-making in technology-mediated contexts, consumer neuroscience, consumer misbehavior

Minjeong Kim is a Professor in Merchandising and behavioral scientist of consumer behavior.

Skills and Expertise:

  • consumer decision-making (sensory perceptions, mental imagery, information processing, emotion)
  • user experiences in technology-mediated contexts including digital commerce, AR, VR, AI, and metaverse
  • consumer misbehavior (Black Friday)
Past Affiliations

Professor, Eskenazi School of Art, Architecture + Design, Indiana University Bloomington

Associate Professor, Department of Apparel Merchandising and Interior Design, School of Art + Design, College of Arts and Sciences, Indiana University Bloomington

Communities
Design
Degrees
PhD, Ohio State University, Consumer Science, 2004
MS, Ohio State University, Consumer Science, 1999
BS, Ewha Womans University, South Korea, Clothing and Textiles, 1995