16 Publications
2019
General Education Transfer from Two-Year to Four-Year Institutions in Indiana
King, Heather and Gladden, Jay
Peer Review, vol. 21, (no. 3), pp. 18, 20190701. | Journal Article
2012
Build the Indianapolis brand with the very best service
Gladden, Jay
Indianapolis Business Journal, vol. 32, (no. 51), pp. 22, 20120213. | Journal Article
2009
Real women watch football
Clark, John S⋅Apostolopoulou, Artemisia and Gladden, James M
(no. 1/2), pp. 183, 2009. | Journal Article
 
Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl Broadcast
Clark, John S⋅Clark, John S⋅Apostolopoulou, Artemisia⋅Apostolopoulou, Artemisia⋅Gladden, James M and Gladden, James M
Journal of Promotion Management: Celebrity Endorsements and Sponsorship Sports, Arts and Event/Tourism Branding and Promotions, vol. 15, (no. 1-2), pp. 183, 6/16/2009. | Journal Article
2008
Extending the understanding of professional team brand equity to the global marketplace
Kerr, Anthony K⋅Kerr, Anthony⋅Gladden, James M and Gladden, James M
International Journal of Sport Management and Marketing, vol. 3, (no. 1-2), pp. 77, 20080101. | Journal Article
2003
A Framework for Understanding Cause-Related Sport Marketing Programs
Lachowetz, Tony⋅Lachowetz, Tony⋅Gladden, James and Gladden, James
International Journal of Sports Marketing and Sponsorship, vol. 4, (no. 4), pp. 47, 2003-01-00. | Journal Article
 
Examining athletic donors at NCAA Division I institutions
Mahony, Daniel⋅Mahony, Daniel⋅Mahony, Daniel F⋅Gladden, James⋅Gladden, James⋅Gladden, James M⋅Funk, Daniel⋅Funk, Dan and Funk, Daniel
International Sports Journal, vol. 7, (no. 1), pp. 9, 20030101. | Journal Article
 
Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports
Robinson, Matthew J⋅Robinson, Matthew J⋅Gladden, James M and Gladden, James M
Recreational Sports Journal, vol. 27, (no. 2), pp. 19, 2003-11-00. | Journal Article
2002
An interview with Alycen McAuley, director of Corporate Sponsorships, Charles Schwab
Gladden, Jay and Gladden, Jay
International Journal of Sports Marketing & Sponsorship, vol. 4, (no. 2), pp. 99, 20020601. | Journal Article
 
Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport
Gladden, James M⋅Gladden, James M⋅Gladden, James M⋅Funk, Daniel C⋅Funk, Daniel C and Funk, Dan
Journal of Sport Management, vol. 16, (no. 1), pp. 81, 2002-01-00. | Journal Article
 
Motivational Factors Influencing the Behaviour of J. League Spectators
Mahony, Daniel F⋅Mahony, Daniel F⋅Mahony, Daniel F⋅Nakazawa, Makoto⋅Nakazawa, Makoto⋅Nakazawa, Makoto⋅Funk, Daniel C⋅Funk, Daniel C⋅Funk, Daniel C⋅James, Jeffrey D⋅James, Jeffrey D⋅James, Jeffrey D⋅Gladden, James M⋅Gladden, James M and Gladden, James M
Sport Management Review, vol. 5, (no. 1), pp. 24, 2002. | Journal Article
2001
Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity
Gladden, James M⋅Gladden, James M⋅Irwin, Richard L⋅Irwin, Richard L⋅Sutton, William A and Sutton, William A
Journal of Sport Management, vol. 15, (no. 4), pp. 317, 2001-10-00. | Journal Article
 
Sponsorship of intercollegiate athletics: the importance of image matching
Gladden, James⋅Gladden, James⋅Wolfe, Richard and Wolfe, Richard
International Journal of Sports Marketing & Sponsorship, vol. 3, (no. 1), pp. 41, 20010301. | Journal Article
 
Understanding brand loyalty in professional sport: examining the link between brand associations and brand loyalty
Gladden, James⋅Gladden, James⋅Funk, Daniel and Funk, Daniel
International Journal of Sports Marketing & Sponsorship, vol. 3, (no. 1), pp. 67, 20010301. | Journal Article
1999
The brand management efforts of a niche specialist: New Balance in the athletic footwear industry
Gladden, James⋅Gladden, James⋅McDonald, Mark and McDonald, Mark
International Journal of Sports Marketing & Sponsorship, vol. 1, (no. 2), pp. 168, 19990601. | Journal Article
1998
A Conceptual Framework for Assessing Brand Equity in Division I College Athletics
Gladden, James M⋅Gladden, James M⋅Milne, George R⋅Milne, George R⋅Sutton, William A and Sutton, William A
Journal of Sport Management, vol. 12, (no. 1), pp. 19, 1998-01-00. | Journal Article