135 Publications (Page 1 of 6)
2021
Augmenting the formation of esports gameplay intention: interaction effects of genre and gender
⋅⋅Byon, Kevin K⋅Byon, Kevin K⋅Williams, Antonio⋅Williams, Antonio⋅Pedersen, Paul M and Pedersen, Paul M
Sport, Business and Management, vol. 11, (no. 5), pp. 620-646, 2021. | Journal Article
2020
Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games
Yoon, Juha⋅Yoon, Juha⋅Gang, Alex C⋅Gang, Alex C⋅Pedersen, Paul M and Pedersen, Paul M
International Journal of Sport Management and Marketing, vol. 20, (no. 3-4), pp. 249-270, 2020. | Journal Article
 
Dialogue Highlights from the LEPH2019 Panel on Police Mental Health and Well-Being
Kamkar, Katy⋅Edwards, Grant⋅Hesketh, Ian⋅McFee, Dale⋅Papazoglou, Konstantinos⋅Pedersen, Paul⋅Sanders, Katrina⋅Stamatakis, Tom and Thompson, Jeff
Journal of Community Safety and Well-Being, vol. 5, (no. 1), pp. 2, 2020-04-23. | Journal Article
 
Programming-Based Intervention: A Cross-Cultural Examination of the Role of Nonviolent Mediated Sports Content on Youth-Aggression Reduction
Kang, Joon-ho⋅Kang, Joon-ho⋅Lim, Choong H⋅Lim, Choong H⋅Frederick, Evan L⋅Frederick, Evan L⋅Yoo, Sang K⋅Yoo, Sang K⋅Pedersen, Paul M and Pedersen, Paul M
Journal of Sports Media, vol. 15, (no. 1), pp. 1-28, Spring 2020. | Journal Article
2019
Analyzing the relationship between stadium location and attendance: A location modeling of Major League Baseball (MLB)
Lim, Namhun⋅Choi, Wanyong and Pedersen, Paul
IJASS(International Journal of Applied Sports Sciences), vol. 31, (no. 1), pp. 85, 2019-06-00. | Journal Article
 
Coping as a Mediation Mechanism Between Severity of Spectator Dysfunctional Behavior and Revisit Intention: The Moderating Effects of Self-Construal in Sport Consumption
Kim, Kyungyeol (Anthony)⋅Kim, Kyungyeol (Anthony)⋅Byon, Kevin K⋅Byon, Kevin K⋅Pedersen, Paul M and Pedersen, Paul M
Journal of Sport Management, pp. 15, 2019-08-01. | Journal Article
 
The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach
Lee, Minkyo⋅Lee, Minkyo⋅Potter, Robert F⋅Potter, Robert F⋅Pedersen, Paul M and Pedersen, Paul M
European Sport Management Quarterly, pp. 20, 2019-01-16. | Journal Article
2018
An Examination of the Public’s Twitter Usage of Youth Olympic Games and Olympic Games from 2010 to 2016
Yoon, Juha⋅Yoon, Juha⋅Pedersen, Paul M and Pedersen, Paul M
Journal of Global Sport Management, pp. 18, 2018-12-31. | Journal Article
 
Examining Determinants of Sport Event Attendance: A Multilevel Analysis of a Major League Baseball Season
Lim, Namhun and Pedersen, Paul M
Journal of Global Sport Management, pp. 18, 2018-12-31. | Journal Article
 
From the Editor
Pedersen, Paul M
International Journal of Sport Communication, vol. 11, (no. 1), pp. 1, 2018-03-01. | Journal Article
 
Th e Eff ectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Infl uences de Formation
Lee, Minkyo⋅Lee, Minkyo⋅Potter, Robert⋅Potter, Robert⋅Lim, Choong⋅Lim, Choong⋅Pedersen, Paul and Pedersen, Paul
Sport Marketing Quarterly, vol. 27, (no. 4), pp. 235, 20181201. | Journal Article
 
The Influence of Video Quality on Sponsorship Effects
Lee, Sanghak and Pedersen, Paul M
Korean Journal of Sport Management, vol. 23, (no. 2), pp. 114, 2018-04-30. | Journal Article
 
The Online Self-Presentation of Athletes: An Analysis of Twitter Profile Photographs in the Sport Industry
Young Lee, Ju and Pedersen, Paul M
choregia, vol. 14, (no. 2), pp. 20, 2018-12-18. | Journal Article
2016
Examining Spectator Motivations in Major League Baseball: A Comparison between Senior and Non-senior Consumers
Park, Junghwan⋅Ik Suh, Young and Pedersen, Paul M
CHOREGIA, vol. 12, (no. 2), pp. 36, 2016-11-01. | Journal Article
 
Investigating the Role of Sports Commentary
Lee, Minkyo⋅Lee, Minkyo⋅Kim, Daeyeon⋅Kim, Daeyeon⋅Williams, Antonio⋅Williams, Antonio⋅Pedersen, Paul and Pedersen, Paul
Journal of Sports Media, vol. 11, (no. 1), pp. 145, 20160401. | Journal Article
 
Investigating the Role of Sports Commentary: An Analysis of Media-Consumption Behavior and Programmatic Quality and Satisfaction
Lee, Minkyo⋅Lee, Minkyo⋅Kim, Daeyeon⋅Kim, Daeyeon⋅Williams, Antonio S⋅Williams, Antonio S⋅Pedersen, Paul M and Pedersen, Paul M
Journal of Sports Media, vol. 11, (no. 1), pp. 167, 2016. | Journal Article
2015
Effect of trust and risk on purchase intentions in online secondary ticketing : sport consumers and ticket reselling
Suh, Young⋅Ahn, Taesoo⋅Lee, Jin and Pedersen, Paul
South African Journal for Research in Sport, Physical Education and Recreation, vol. 37, (no. 2), pp. 142, 20150000. | Journal Article
 
Examining the Use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball
Walsh, Patrick⋅Hwang, Hansol⋅Lim, Choong and Pedersen, Paul
Sport Marketing Quarterly, vol. 24, (no. 4), pp. 214-224, Dec 2015. | Journal Article
 
From the Editor
Pedersen, Paul M
International Journal of Sport Communication, vol. 8, (no. 3), pp. 265, 2015-09-00. | Journal Article
 
Interview With Josh Rawitch, Senior Vice President of Communications, Arizona Diamondbacks (Major League Baseball)
Pedersen, Paul M
International Journal of Sport Communication, vol. 8, (no. 2), pp. 159, 2015-06-01. | Journal Article
 
Sponsorship in Marketing: Effective Communication Through Sports, Arts and Events
Pedersen, Paul M
International Journal of Sport Communication, vol. 8, (no. 1), pp. 128, 2015-03-00. | Journal Article
 
The effect of Twitter on sports fans' information processing: an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo⋅Lee, Min Kyo⋅Ryu, Sangyoon⋅Ryu, Sangyoon⋅Clavio, Galen⋅Clavio, Galen⋅Lovell, M. David⋅Lovell, M. David⋅Lim, Choong Hoon⋅Lim, Choong Hoon⋅Pedersen, Paul M and Pedersen, Paul M
International Journal of Sports Management and Marketing, vol. 15, (no. 3/4), pp. 102, 2014-00-00. | Journal Article
 
The Marketing of an International Match in Asia: The Effects of Sport Commentary and Nationalistic Sentiments on Framing, Priming, and Consumer Behavior
Lee, Minkyo⋅Lim, Choong⋅Yeo, In-Sung and Pedersen, Paul
Sport Marketing Quarterly, vol. 24, (no. 4), pp. 235-245, Dec 2015. | Journal Article
2014
A Commentary on Social Media Research From the Perspective of a Sport Communication Journal Editor
Pedersen, Paul M
Communication & Sport, vol. 2, (no. 2), pp. 142, 20140600. | Journal Article
 
Choosing Between the One-Way or Two-Way Street
Frederick, Evan⋅Frederick, Evan⋅Frederick, Evan⋅Lim, Choong Hoon⋅Lim, Choong Hoon⋅Lim, Choong Hoon⋅Clavio, Galen⋅Clavio, Galen⋅Clavio, Galen⋅Pedersen, Paul M⋅Pedersen, Paul M⋅Pedersen, Paul M⋅Burch, Lauren M⋅Burch, Lauren M and Burch, Lauren M
Communication & Sport, vol. 2, (no. 1), pp. 99, 20140300. | Journal Article