Consumer buying behavior, Interventions to increase healthy behavior, Marketing of medical products and services, Marketing research .
1. Promotion and Persuasive Communication in Consumer Health Messages
Effects of Message Framing on Persuasion in Consumer Health Messages
Communicating Risk in Consumer Health Messages
Repetition of Promotional Messages (Mere Exposure Phenomenon)
The Role of Mood and Emotion in Customer Persuasion
How Customers' Liking of a Promotional Message (e.g., an Advertisement or Sales Presentation) Affects Product Attitudes
2. Understanding the Dimensions of Product Aesthetic Design