Expertise

Interests:

  • Consumer behavior, digital merchandising and retailing, service marketing in digital contexts

Focusing on digital merchandising and retailing, brand experience, and service marketing in digital contexts.

Her current research project focuses on consumers' information processing in online service platforms.

Degrees
PhD, University of Tennessee, Knoxville, Retail and Consumer Sciences, 2018
MS, University of North Texas, Merchandising, 2011
BA, South China Normal University, Communication Studies, 2007