82 Publications (Page 3 of 4)
2003
Marketing strategy optimization
Stapleton, Drew M⋅Hanna, Joe B and Markussen, Dan
(no. 2), pp. 62, 2003. | Journal Article
 
Marketing strategy optimization: Using linear programming to establish an optimal marketing mixture
Stapleton, Andrew M⋅Hanna, Joe B and Markussen, Dan
American Business Review, vol. 21, (no. 2), pp. 54, Jun 2003. | Journal Article
 
Periodical usefulness: The U.S. logistics educator perspective
Gibson, Brian J and Hanna, Joe B
Journal of Business Logistics, vol. 24, (no. 1), pp. 221-240, 2003. | Journal Article
 
The financial impact of the Ocean Shipping Reform Act (OSRA) of 1998 on the stockholders of ocean shipping and freight forwarder firms
Kunkel, Robert A⋅Hanna, Joe B and Kuhlemeyer, Gregory A
American Business Review, vol. 21, (no. 1), pp. 40-46, Jan 2003. | Journal Article
2002
Building bridges through logistics publication: Author and institution productivity in business' most applied science
Hanna, Joe B and La Tour, Michael S
American Business Review, vol. 20, (no. 1), pp. 43-49, Jan 2002. | Journal Article
 
Consumer involvement with personal computer technology: A multi-sample analysis
La Tour, Michael S⋅Hanna, Joe B⋅Miller, Marc D and Pitts, Robert
American Business Review, vol. 20, (no. 2), pp. 1-11, Jun 2002. | Journal Article
 
ERP and the reengineering of industrial marketing processes
Gardiner, Stanley C⋅Hanna, Joe B and LaTour, Michael S
Industrial Marketing Management, vol. 31, (no. 4), pp. 365, 2002-07-00. | Journal Article
 
ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager
Gardiner, Stanley C⋅Hanna, Joe B and La Tour, Michael S
Industrial Marketing Management, vol. 31, (no. 4), pp. 357-365, Jul 2002. | Journal Article
 
Measuring logistics performance using the strategic profit model
Stapleton, Andrew M⋅Hanna, Joe B⋅Yagla, Steve⋅Johnson, Jay and Markussen, Dan
International Journal of Logistics Management, vol. 13, (no. 1), pp. 89-107, 2002. | Journal Article
 
Technological innovation adoption: An empirical investigation of steamship line sales force integration
Stapleton, Andrew M and Hanna, Joe B
Transportation Journal, vol. 41, (no. 4), pp. 5-22, Summer 2002. | Journal Article
2001
Analyzing the passenger transportation mode decision process: a study of business travelers
Hanna, Joe B and Drea, John T
Journal of the Transportation Research Forum, vol. 40, (no. 2), pp. 97-112, 2001. | Journal Article
 
Analyzing the Passenger Transportation Mode Decision Process: A Study of Business Travelers
Hanna, Joe and Drea, John
Transportation Quarterly, vol. 55, (no. 2), pp. 97, 20010322. | Journal Article
 
The academic-practitioner interface revisited: A demonstrative extension to transportation and marketing
Hanna, Joe B
American Business Review, vol. 19, (no. 1), pp. 109-117, Jan 2001. | Journal Article
2000
Analyzing the evolution of Class I LTL motor carriers: an examination of expansion into warehousing
Hanna, Joe and Maltz, Arnold
Journal of Transportation Management, pp. 1, 20000922. | Journal Article
 
Niche marketing in intrastate passenger rail transportation
Drea, John and Hanna, Joe B
Transportation Journal, vol. 39, (no. 3), pp. 33-43, Spring 2000. | Journal Article
1999
A financial analysis of the Interstate Commerce Commission (ICC) Termination Act of 1995 on the motor carrier industry
Hanna, Joe⋅Kunkel, Robert and Kuhlemeyer, Gregory
Journal of Transportation Management, pp. 23, 19990322. | Journal Article
 
Supply chain consortia: the rise of transcendental buyer–supplier relationships
Patterson, James L⋅Forker, Laura B and Hanna, Joe B
European Journal of Purchasing and Supply Management, vol. 5, (no. 2), pp. 93, 1999. | Journal Article
 
The use of strategic alliances by Class I LTL motor carriers: opportunities for service expansion into warehousing
Hanna, Joe and Kenny, James
Journal of Transportation Law, Logistics and Policy, vol. 66, (no. 2), pp. 180, 19990101. | Journal Article
1998
LTL expansion into warehousing
Hanna, Joe B and Maltz, Arnold
Transportation journal, vol. 38, (no. 2), pp. 17, 1998. | Journal Article
 
LTL expansion into warehousing: A transaction cost analysis
Hanna, Joe B and Maltz, Arnold
Transportation Journal, vol. 38, (no. 2), pp. 5-17, Winter 1998. | Journal Article
 
Understanding and predicting passenger rail travel
Hanna, Joe B and Drea, John T
Transportation journal, vol. 38, (no. 1), pp. 46, 1998. | Journal Article
 
Understanding and predicting passenger rail travel: An empirical study
Hanna, Joe B and Drea, John
Transportation Journal, vol. 38, (no. 1), pp. 38-46, Fall 1998. | Journal Article
1997
An examination of risk and resource sharing behavior between LTL trucking companies and warehouse providers
Hanna, Joe and Bloomberg, David
Journal of Transportation Management, pp. 16, 19970922. | Journal Article
 
Applying the Marketing Concept in Health Care
Paul, Jim and Hanna, Joe B
Health Marketing Quarterly, vol. 14, (no. 3), pp. 17, 1/1/1997. | Journal Article
 
Applying the marketing concept in health care: the no-show problem.
Paul, Jim and Hanna, Joe B
Health marketing quarterly, vol. 14, (no. 3), pp. 3-17, 1997. | Journal Article