Expertise
  • Strategy
  • Services
  • Sales
  • Communications ad and promo
Affiliations

Torchmark Professor, Department of Marketing, Raymond J. Harbert College of Business, Auburn University

Celita Everett Professor, Executive MBA Program

Celita Everett Professor of Management, Physicians Executive MBA

Past Affiliations

Department Chair, Department of Marketing, Raymond J. Harbert College of Business, Auburn University

Professor, Department of Marketing, Raymond J. Harbert College of Business, Auburn University

Associate Professor, Marketing and Transportation, Raymond J. Harbert College of Business, Auburn University

Professor, Executive MBA Program

Professor, Physicians Executive MBA

Communities
Marketing
Degrees
PhD, University of South Carolina, Marketing, 1988
BSBA, University of North Carolina, Chapel Hill, 1984
Keywords
marketing advertising
Associations
American Academy of Advertising
American Marketing Association
Society for Marketing Advances