142 Publications (Page 3 of 6)
2003
Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 20, (no. 1), pp. 7, 20030101.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 20, (no. 1), pp. 7-9, 2003.
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Misplaced marketingRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 20, (no. 1), pp. 7-9, 2003.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 20, (no. 4/5), pp. 291-293, 2003.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 20, (no. 2/3), pp. 189, 2003.
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Misplaced marketingRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 20, (no. 4/5), pp. 291-293, 2003.
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Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertisingRotfeld, Herbert JackJournal of Consumer Marketing, vol. 20, (no. 3), pp. 191, 20030601.
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Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care marketingRotfeld, Herbert JackJournal of Consumer Marketing, vol. 20, (no. 1), pp. 9, 20030201.
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Misplaced marketing: Mismanagement of misfocused trade association leadersRotfeld, Herbert JackJournal of Consumer Marketing, vol. 20, (no. 4), pp. 293, 20030701.
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Misplaced marketing: Who do you hire when the advertising audience isn't you?Rotfeld, Herbert JThe Journal of Consumer Marketing, vol. 20, (no. 2/3), pp. 87, 2003.
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Misplaced marketing: Who do you hire when the advertising audience isn't you?Rotfeld, Herbert JJournal of Consumer Marketing, vol. 20, (no. 2), pp. 87-89, 2003.
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2002
Editorial postlude: Information you can't useRotfeld, Herbert JThe Journal of Consumer Affairs, vol. 36, (no. 2), pp. 299-302, Winter 2002.
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Information You Can't UseRotfeld, HerbertThe Journal of Consumer Affairs, vol. 36, (no. 2), pp. 302, 20021201.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 299-301, 2002.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 377-379, 2002.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 19, (no. 2/3), pp. 185, 20020220.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 377, 20020610.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 19, (no. 2/3), pp. 185, 2002.
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Misplaced marketingRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 377-379, 2002.
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Misplaced marketingRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 299-301, 2002.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 299, 20020610.
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Misplaced marketingRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 19, (no. 2/3), pp. 185, 2002.
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Misplaced marketing “Mine is the blue one on the left”: function and dysfunction of pharmaceutical brand namesRotfeld, Herbert JackJournal of Consumer Marketing, vol. 19, (no. 5), pp. 379, 20020901.
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Misplaced marketing The real reason for the real bad advertisingRotfeld, Herbert JackJournal of Consumer Marketing, vol. 19, (no. 4), pp. 301, 20020701.
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Misplaced marketing: The social harm of public service advertisingRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 19, (no. 6), pp. 465-467, 2002.
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